The Power of Asking Questions: 7 Strategies to Discovering What Your Prospects Really Need

The Power of Asking Questions: 7 Strategies to Discovering What Your Prospects Really Need: "Make no mistake -- you're in a rough spot. Exhibiting is a competitive environment. You're vying for attendee's attention, against companies that are larger, better-funded, with newer exhibits and cooler ideas than you've got.

What this means is that anything you can do to differentiate yourself from the crowd is a 'Very Good Thing.' Being different gives you an edge over the masses. On the other hand, being different invariably costs money.

Or maybe not. You can differentiate yourself effectively by embracing the ‘power of questions.' Having a team that can ask the right people, the right questions, at the right time, is the single most cost effective thing you can do to guarantee fantastic show results."... (Click on title link above to read entire article on the power of asking good questions in trade show marketing.) ...